PORSCHE LOGO REDESIGN
Challenge
Porsche needed a cohesive visual identity that stood out in a crowded vehicle market and a website that could scale with their online growth.
Research/Strategy
We analyzed ten competitor brands and conducted surveys to understand what ‘premium craft coffee’ meant to younger consumers.
We explored three creative directions inspired by distinct yet complementary design philosophies: Organic Minimalism, emphasizing natural textures and fluid simplicity; Urban Craft, celebrating the raw, tactile character of contemporary city life; and Heritage Modern, blending timeless tradition with modern refinement. Through strategic iteration and visual exploration, we arrived at a final direction that balances authenticity with sophistication—a visual identity that feels grounded, human, and effortlessly elevated.
Result
The final design system brought together the essence of all three explorations—Organic Minimalism, Urban Craft, and Heritage Modern—to create a visual identity that feels both grounded and elevated. Through refined typography, a balanced color palette, and considered use of texture, the outcome communicates authenticity without losing sophistication. The result is a cohesive, timeless brand presence that resonates across digital and physical touchpoints.